Texas-based Stream Energy is looking to innovate how corporations do philanthropy. Recently the energy company has been investing heavily in their new charitable foundation “stream cares”, which recently provided aid to people affected by Hurrican Harvey and the aftermath of the storm. Although the act of giving is not at all rare for corporations, in fact in 2016 companies all over the country donated a whopping $19 billion. What has made “Stream Cares” different is the manner in which Stream Energy is rolling out the program across the state of Texas and the country. The company is creating a separate branch focused solely on the philanthropic efforts of Stream.
Stream Energy’s passion for giving back to the communities is seen within their employees. Dalla-based Stream Energy employees have partnered up with other organizations such as the Red Cross and Habitat for humanity in order create a bigger impact. So, why do employees care so much about strangers? It simply boils down to the business model of Stream Energy. Essentially, employees, when hired, are tasked to create a list of potential customers and then offer them services such as fixed rate energy and or cell phone plans. Many of these employees create bonds with their customers and vice versa. Therefore, when a crisis such as the floodings from Hurrican Harvey occur, Stream Energy employees waste no time in lending a hand.
Recently, many other companies around Texas and the nation have taken noticed of Stream’s innovation and the perks that come with it. It’s no secret that when customers have respect and loyalty for a brand, they tend to not critics as much when unforeseen situations arise such as scandals or a dip in the stock market. There’s no doubt that Stream and its foundation “stream cares” has changed how business and philanthropy is done.
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