When Jess Jackson started the Jackson Family Wines, he had no idea that the business would evolve into a giant in the winery sector. His goal was to create an enterprise that specialized in handmade wines of unmatched qualities. Evidently, Jess achieved his goal and surpassed naysayer’s expectations. The wine business is family-owned and operated. Jess’s wife, Barbara Banke, serves as the company’s Chair and also takes part in the daily operations. Other members of the family including Julia Jackson work at all levels of the enterprise and have contributed towards making their father’s company a global powerhouse.
Who is Julia Jackson? For starters, Julia is the youngest daughter of Jess Jackson. She developed an interest in wine-making at a young age and worked her way up. Picking and sorting grapes with her mother marked the beginning of her wine-making career. At present, Julia serves at the reputable Cambria Estate Winery and can be described as the pioneer of the next generation in the wine industry. She is credited with coming up with brainy strategies that ensure her company maintains its clients despite the growing number of winemakers. Julia mainly focuses on keeping her millennial clients because they may be disloyal to particular wines and may be easily distracted by trendy labels.
Julia is also an ardent follower of the French culture and has visited the country many times to learn about their wine-making skills. Her fluency in French secured her a teaching position during her college years. Julia is always open to learning new things and travels a lot to sharpen her wine-making abilities. Julia adores her mother and views her as a role model. She is also keen to ensure her company sticks to what made her father successful. In 2014, Julia stated the Cambria Seeds of Empowerment, a program that celebrates women who have overcome hardships and seeks to inspire them to achieve.