Diligent and exemplary service, especially for such a long time as that delivered at Bradesco by Luiz Carlos Trabuco Cappi, rarely goes unnoticed. Leading the second largest private bank in Brazil, only second to Itau, his position came with such magnanimity and power that drew admiration and envy, from peers and seniors alike.
A Sneak Preview of His Profile
Born in Marilia in 1951, Luiz Carlos Trabuco Cappi is a graduate from the Faculty of Philosophy, Science, Languages, and Arts, and a post-graduate degree holder in Social Philosophy from the School of Sociology and Politics, University of Sao Paulo. Thereafter, he joined Banco Bradesco, in 1969 and was elevated to the rank of Departmental Director in 1984 and Managing Director Executive in 1998, before his stepwise ascension to the helm of the bank as the CEO in March 2009. As such, he became the third successor of Amador Aguiar, a man with whom he shares a birthplace.
Elsewhere, he served as the President of the National Association for Private Pension Plans (ANAPP) between August 1994 and August 2000, and a board member of the Brazilian Association for Listed Companies (ABRASCA) between July 2000 and February 2003.
His Life and Tenure at Bradesco
Therefore, with 40 years of service between his arrival and becoming the president, Luiz Carlos Trabuco Cappi held many positions within the bank. Under his top-notch leadership, the bank went past double its size in just six years.
Since 2009 when he took over at the pinnacle from Lazaro de Mello Brandao, the bank has gone up from 20 million to 27 million account holders, with six thousand new accounts in a day during peak seasons. As such, this coveted record accords Bradesco its rightful share of the Brazilian banking market. Conclusively, he pronounces one challenge of a financial institution as knowing people intimately, its values, desires, and interests. However, being the fourth president of the prosperous bank in its over 70 years of rich history meant he would regress from the presidency at some instance. Consequently, he was succeeded by Octavio de Lazari Junior, a man who abandoned his football dream to work in the bank, while he, Luiz Carlos Trabuco Cappi, would retain the chairmanship of the Board of Directors.
The Additional Information
Moreover, he confessed that settling on Octavio de Lazari Junior as the new president took months as it wasn’t any easy. He added that Octavio de Lazari’s personal merits granted him the advantage over the rest, and would be essential in maintaining the line of continuity. This would be a necessary prerequisite to ensuring the position held by the financial institution, both locally and internationally, are consolidated.
To Bradesco in entirety, Luiz Carlos Trabuco Cappi is a household name the bank will always pay tribute to. His zeal and zest for all he did while at the summit of the bank’s management to ensure its upward mobility was just phenomenal. To many, he undoubtedly remains a legendary figure worth emulating to attain even a semblance of his status and stature.
Search more about Luiz Carlos Trabuco Cappi: https://oglobo.globo.com/economia/bradesco-anuncia-novo-presidente-octavio-de-lazari-junior-vai-substituir-luiz-carlos-trabuco-cappi-22365414#ixzz56wDld69g