Every few month or so, a new celebrity launches a product or company that’s supposedly their own idea. In truth, it’s usually someone else’s idea, and they’re just using that celebrity as the face of the company. But, every so often, a celebrity comes up with their own idea.
One such celebrity is Kate Hudson. Throughout the years, Kate’s been known for her brilliant on-camera performances; her actively healthy life style; and her fashion sense. Since she doesn’t see herself teaching acting classes, she chose to launch Fabletics.
Fabletics is an activewear fashion brand that uses a subscription mechanic to sell its products. While that doesn’t sound like it would work; surprisingly, it’s crushing the competition. Activewear is becoming increasingly desirable, especially among millennials. The problem with most activewear brand is that they’re ugly and boring, or they’re too expensive. Fabletics set out to solve both those problems.
Kate Hudson struck gold when she created Fabletics. The brand quickly became one of the most popular fashion brands in the world. In just three years, she’s grown a $250 million company. Not even Amazon has been able to knock Fabletics off its throne.
Fabletics found a way to become a high-value brand. Part of Fabletic’s success comes from the unique way it was founded. From day one, Fabletics has focused on its customers. It’s that type of customer appreciation that modern consumers care about.
Success in today’s economy is a lot harder; there’s more work than there used to be. Not to mention, there are thousands of companies selling the same products that have to compete for online attention. Despite that, Fabletics has found so much e-commerce success; they’ve decided to begin opening physical stores.
Fabletics has done a brilliant job of opening physical stores. So far, the company has 16 stores and plans on opening before the year’s end. Thanks to the company’s creative start, Fabletics stores are using events and other activities to build relationships with local members.
These events are also a way for the brand to welcome new members. By using various tactics, like a lifestyle quiz that shows people what outfits Fabletic’s fashion experts would recommend for them, to lure more people to their stores; they’ve found great success.